Video marketing is a powerful tool for businesses looking to boost their brand and reach a wider audience. According to a study by Wyzowl, 63% of businesses said that they have gained a new customer as a direct result of a video on social media. ↓↓↓
Here are some tips on how to use video marketing to boost your brand:
- Determine your goals: Before creating a video, it's important to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or showcase a product? Once you know your goals, you can create a video that aligns with them.
- Plan your content: After determining your goals, it's time to plan the content of your video. Consider what message you want to convey and what visuals and audio will best convey that message.
- Choose the right platform: There are many platforms to share your videos, including social media, your website, and video hosting sites like YouTube. Choose the platform that best aligns with your target audience and goals.
- Optimise for SEO: Just like with written content, it's important to optimise your videos for search engines. Use relevant keywords in the title, description, and tags to improve your ranking in search results.
- Promote your video: Once your video is created and published, promote it through your social media channels and email marketing. You can also consider running paid advertising campaigns to reach a wider audience.
There are many tools and apps available for creating various types of videos. Some popular ones include:
Adobe Premiere Pro: This is a paid video editing software that is suitable for creating professional-quality videos. It has a wide range of features, including the ability to add effects, transitions, and audio.
Animoto: This is a paid app that allows you to create professional-quality videos using templates and pre-designed elements. It's suitable for businesses looking to create promotional videos, product demonstrations, and more.
Canva: This is a graphic design platform that offers a range of templates and elements for creating videos. It's suitable for businesses looking to create simple, visually appealing videos for social media.
In summary, video marketing is a powerful tool for boosting your brand and reaching a wider audience. By determining your goals, planning your content, choosing the right platform, optimising for SEO, and promoting your video, you can effectively use video marketing to drive traffic and increase conversions.
