How to manage social media using automation tools

11.09.24 11:07 AM - By Ebenezer Wey

Automation tools like Zoho Social

Social media has become an integral part of modern business, offering a range of benefits for companies of all sizes.

Here are some of the top benefits of using social media for business:

1. Increased brand awareness: Social media allows you to reach a wider audience and increase brand awareness. By regularly posting content on your social media channels, you can increase visibility for your business and attract new customers.

2. Improved customer engagement: Social media is a great platform for engaging with customers and building relationships. You can use social media to respond to customer inquiries, gather feedback, and showcase your products or services.

3. Increased website traffic: Social media can drive traffic to your website by providing a link to your site in your social media posts. By consistently posting high-quality content and promoting it on social media, you can attract more visitors to your site.

4. Greater customer loyalty: By actively engaging with customers on social media, you can build customer loyalty and foster a sense of community around your brand. This can lead to repeat business and positive word-of-mouth advertising.

5. Targeted advertising: Many social media platforms offer targeted advertising options, which allow you to reach specific demographics or locations. This can be an effective and cost-efficient way to reach your target audience.

6. Increased market insights: By tracking and analysing your social media metrics, you can gain valuable insights into your target audience and the effectiveness of your marketing efforts.

Interested in using Social Media for your business at scale?

This essentially means that you have to leverage a custom-built solution for managing your business, on most Social Media channels and platforms, from the most popular ones like Facebook, Instagram, Twitter, and Linkedin, to more recent ones like Pinterest, TikTok, and use it to manually post, or automatically post based on a previously crafted schedule, monitoring the mentions of your brand name, responding to comments on your posts and pulling reports on your performance across all of these channels, all from one central dashboard.

Would you like to see how it all works?

We have created a special demo video, showcasing how this solution is used in our demo accounts

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You can do all of these and more, using our recommended solution, the Zoho Social solution, you can sign up to try this solution for FREE, by clicking the button below:

Start With Zoho Social App Free

and when you need more support, training, and guidance from the Smart Afrikan, whilst logged into Zoho, please use this link below:

Assign Smart Afrikan As Your Partner

and assign us as your Zoho Partner, we will be glad to help you in this regard, it’s a “win-win” for you and us.

Ebenezer Wey

Chief Executive Officer Smart Afrikan LLC

I am an experienced project and product manager who applies design thinking to create practical solutions for personal and professional challenges. I help entrepreneurs design, build, launch, grow, and scale their products and services online with impact, driving growth and success.